MS Dhoni files trademark application for ‘Captain Cool’ phrase – The Indian Express

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Former India cricket team captain Mahendra Singh Dhoni has filed a trademark application for the phrase ‘Captain Cool’. Dhoni’s calm demeanor on the field in intense moments during games had earned him the moniker of ‘Captain Cool’. As per the Trade Marks Registry portal, the status of Dhoni’s application is ‘accepted and advertised’ under class 41. A report stated that while the application itself was filed on June 5, 2023, it was published in the official trademark journal on June 16 this year.
The regulations state that the former India cricketer will now have to wait for 120 days. Unless there are any objections or opposition to the trademark raised by a third party during this four-month-long window, Dhoni will be granted it after this period.
Interestingly, another company, Prabha Skill Sports (OPC) Pvt Ltd, had earlier filed a similar application for the same phrase. However, the status of Prabha Skill Sports’ application now states: ‘rectification filed’.
Each trademark must be applied or registered under a specific class, with each class representing a distinct category of goods or services. Class 41 of the Trademark Filing Classification, under which Dhoni has applied, stands for “education; providing of training; entertainment; sporting and cultural activities.”
Dhoni will turn 44 next month. He recently captained the Chennai Super Kings franchise in the Indian Premier League where the five-time champions had a woeful campaign, ending at the bottom of the 10-team standings. Dhoni was forced to take over captaincy of the team mid-way through the season after regular captain Ruturaj Gaikwad was ruled out of the season due to an injury.
While there is uncertainty about the CSK star returning for one more season, the wicketkeeper-batter has kept the door open.
The legendary cricketer was inducted into the ICC Hall of Fame for 2025 along with seven cricketers, including Australian great Matthew Hayden and South Africa’s Hashim Amla, just earlier this month.
“Celebrated for his calm under pressure and unmatched tactical nous, but also a trailblazer in the shorter formats, MS Dhoni’s legacy as one of the game’s greatest finishers, leaders and wicketkeepers has been honoured with his induction into the ICC Cricket Hall of Fame,” the ICC statement said.
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