This strategic move deepens Toyota’s already robust relationship with the ECB, building on its recent designation as the ECB’s principal partner.
The Japanese automotive giant, Toyota, has significantly expanded its footprint in English and Welsh cricket, becoming the official automotive partner for The Hundred‘s revamped 2025 playing kits.
This strategic move deepens Toyota’s already robust relationship with the England and Wales Cricket Board (ECB), building on its recent designation as the ECB’s principal partner.
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Under the new agreement, the distinctive Toyota name and logo will be prominently featured on the sleeve of all eight men’s and women’s team kits for The Hundred in 2025. This high-visibility placement underscores Toyota’s pervasive support across all levels and formats of the game in England and Wales.
Scott Thompson, President and Managing Director at Toyota, emphasised the shared vision behind the expanded partnership and said, “By extending our partnership with the ECB, as Automotive Partner for The Hundred, we continue to work towards the shared commitment to making cricket more accessible and inclusive, with the joint ambition of fostering participation growth through the shortest form of the game and equally championing both men’s and women’s cricket.”
Alex Perkins, Commercial Partnership Director on The Hundred, echoed Thompson’s sentiments and added, “We’re delighted to be extending our partnership with Toyota to include The Hundred. They share our commitment to help make the game for everyone and to take it to as many fans as possible, and it’s fantastic to have their presence on the eight playing shirts in The Hundred.”
The 2025 playing kits, produced by New Balance, are more than just a canvas for sponsorship. They represent a blend of performance, sustainability, and contemporary style. Remarkably, these kits are crafted entirely from 100% recycled and fully recyclable materials, demonstrating a strong commitment to environmental responsibility. They also integrate New Balance’s NB DRY fast-drying technology for optimal player comfort and performance.
The designs themselves draw inspiration from diverse sources, including fashion editorials, music culture, and the vibrant cities each team represents. This aims to create a “lifestyle aesthetic” suitable for both on and off-field wear. KP Snacks’ brands will also continue to be showcased on the front of the shirts.
The new 2025 Hundred kits, bearing the Toyota logo, are set to make their highly anticipated debut on Tuesday, August 5, 2025, during the opening double-header of The Hundred at Lord’s, featuring London Spirit against Oval Invincibles.
Toyota’s comprehensive investment underscores a long-term dedication to strengthening cricket’s foundations and expanding its reach across England and Wales, reinforcing its brand values of mobility, inclusivity, and community engagement.
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