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The linear channel will include NBA and WNBA games, Big Ten and Notre Dame Football, MLB games, Olympic Gold Zone and Premier League matches, among other programming.
By Alex Weprin
Senior Editor
Right before it jettisons most of its cable channels, NBCUniversal will launch a new one.
The entertainment giant says that it will launch NBC Sports Network next week on Nov. 17, seeking a linear home for the slate of live games that it will have on the Peacock streaming service. NBCSN will launch first on YouTube TV, and will be followed shortly after by Xfinity, the cable company also owned by Comcast.
The existence of the channel was first confirmed by the company last month when it struck a new carriage deal with YouTube TV.
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The new NBCSN (it used to exist, before being shuttered in 2021) will include live NBA and WNBA games, Premier League soccer matches, Big Ten and Notre Dame Football, Olympic sports and Gold Zone, the whip-around show hosted by Scott Hanson, as well as MLB games, which NBCU says will be revealed “in a soon-to-be-announced agreement.”
“NBCUniversal delivers the biggest moments in sports, and the new NBC Sports Network gives pay-tv customers a seamless way to enjoy the wide range of sports in our portfolio, adding an important pillar in our linear and streaming strategy,” said Matt Schnaars, president of platform distribution and partnerships for NBCUniversal. “NBCSN is a win across the board – driving value for fans and distributors who prefer an aggregated experience, league and conference partners seeking broad reach, and advertisers targeting engaged sports audiences – while also creating a new monetization path for some of our most premium programming and supporting NBCU’s commitment to serving viewers wherever they watch, whether on Peacock, pay-tv, or both.”
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