ST. JOHN’S, Antigua — In a powerful move that unites two enduring symbols of Caribbean life, Cricket West Indies (CWI) has announced a landmark commercial partnership with Courts, the region’s most beloved home furnishing and appliance retailer.
This alliance, signed just ahead of the much-anticipated “Full Ah Energy” Home Series, goes beyond sponsorship—it’s a celebration of Caribbean heritage, pride, and ambition.
For more than 60 years, Courts, a retail brand of the UNICOMER Group, has been woven into the domestic and emotional landscape of Caribbean households—synonymous with trust, comfort, and accessibility. Now, Courts is turning its enduring connection with the Caribbean people into something even more impactful: an investment in the cultural heartbeat of the region—West Indies cricket.
“This partnership represents a perfect alignment of two institutions that celebrate the region’s pride, resilience, and community spirit,” said Chris Dehring, CEO of Cricket West Indies. “Courts is a brand that is deeply woven into the everyday lives of Caribbean people, just like cricket. And it could not have come at a better time, with both our women’s and men’s squads preparing to do battle right here in the Caribbean.”
Dehring emphasized that the partnership will not only elevate the fan experience but also play a critical role in strengthening the long-term foundations of the game across the region. “We are excited to work with Courts to bring fans closer to the game they love and to continue building the future of West Indies cricket.”
The partnership will extend Courts’ influence far beyond the showroom floor, as the company commits to supporting grassroots cricket development, regional tournaments, and fan engagement initiatives designed to spark passion and elevate talent across every corner of the Caribbean.
“Cricket is more than a sport in the Caribbean — it’s a popular pastime that ignites the passion of West Indian people,” noted Felix Siman, Caribbean Vice President of the UNICOMER Group. “Courts is proud to support Cricket West Indies, investing in the heart of Caribbean culture and the hopes and dreams of people of all ages.”
Siman added, “For more than 60 years, Courts has been part of Caribbean homes, and we see this partnership as another way the brand can strengthen its connection with consumers across the region.”
From community fields to international stadiums, cricket remains a rallying point for Caribbean identity, just as Courts continues to be a trusted presence in Caribbean homes. This partnership is a testament to shared values: unity, resilience, bold ambition, and an unshakable love for all things Caribbean.
As the “Full Ah Energy” Home Series kicks off, the presence of Courts as a key partner will help energize the sport’s reach and relevance—from local fans cheering in their living rooms to young players chasing their dreams on island pitches.
The partnership was officially signed in Trinidad by Rupert Hunter, CWI’s Chief Commercial Officer, and Felix Siman, VP and Managing Director for Courts Caribbean, joined by Regional Marketing Director Feisal Muradali. West Indies players Shunelle Shaw, Joshua Da Silva, and Djenaba Joseph proudly witnessed the moment—underscoring the unifying spirit of this landmark collaboration.
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