The Board of Control for Cricket in India (BCCI) announced on Saturday that Team India’s main support will be the fantasy sports site Dream11. This means that Dream11 has taken Byju’s place as the main supporter. The gaming platform signed a deal with the world’s richest cricket board for three years at a price that hasn’t been revealed but is likely to be less than the last deal.
Byju’s is facing a lot of problems right now, from top executives leaving to a fight between workers. Its deal with BCCI ran out in March of this year. Byju’s had a deal with the BCCI that was open until November, but they chose to end it in March.
Team India hasn’t had a shirt sponsor since then, and they didn’t have one when they played in the World Test Championship final.
Only two businesses were interested in getting the tender document, so Dream11 was the only serious contender in the race to be a sponsor.
Team India’s jerseys will have the Dream11 logo on them when they play the West Indies, which starts on July 12.
“I’m happy for Dream11 and glad to have them back on board. From being the official sponsor of BCCI to being the lead sponsor, the relationship between BCCI and Dream11 has gotten stronger and stronger. It is a clear sign of how much people trust, respect, have hope for, and want to grow with Indian Cricket. As we get ready to host the ICC World Cup later this year, one of our main goals is to improve the fan experience, and BCCI President Roger Binny was quoted as saying, “I am confident that this partnership will help us improve the fan engagement experience.”
“At Dream11, we love cricket just as much as a billion Indians do, and it is a great honor and source of pleasure for us to be the main sponsor for the National team. Harsh Jain, Co-Founder and CEO of Dream Sports, the company that owns Dream11 and is worth over Rs 67,000 crore ($8 billion), said, “We look forward to continuing to help the Indian sports ecosystem.”
Byju’s took over from Oppo as the owner of the national team in 2019 and signed a three-year deal that will last until 2022. The learning app added another year to its deal, which will now last until 2023.