CA’s South Asian outreach: WhatsApp, mailing list of 40,000 subcontinent students – The Indian Express

Australian regional cricket representative programs run on local, state, and national levels, have witnessed 17 per cent of their players belonging to South Asian heritage, according to ABC sports. In the Under 12 age group that number is an astounding 40 per cent in boys and 25 per cent in girls – numbers that tie in with Cricket Australia’s plans to bring diversity to the game.
While the professional ranks see fewer than five per cent subcontinental origins make the cut, CA’s outreach especially in Melbourne’s suburb like Truganina has seen a proliferation of South Asian participation – from 160 teams to now 420 teams in 8 years.
However, deeper issues of racism have persisted for long – something CA aren’t unaware of. In the final game between India and Australia of the Benson & Hedges World Championship of Cricket at the Melbourne Cricket Ground, a local cricket fan was holding a banner titled: “Bus Drivers versus Tram Conductors.” In 2020-21, India pacer Mohammed Siraj was called a “Brown Dog” and “Big Monkey” in a series of racist slurs hurled by a group of Australian spectators.
To combat racism, Cricket Australia had come up with the Multicultural Action Plan, whose sole aim was to battle racism.
“I think first and foremost, we have to acknowledge that racism still exists in society and hasn’t gone away,” Michael Napper, who came up with Cricket Australia’s initiative to engage with multicultural audiences, had told The Indian Express from Melbourne.
Napper explained steps would be undertaken to stamp out racist behaviour.
“It’s very simple. If we can identify and know who has done an act like that, whatever that act might be, they would immediately be asked to leave. I’m saying that politely, they’ll be removed. And that will happen within the venue itself. They would then be part of… call it a legal process where we would look at a potential banning order. And so they can’t come to cricket going forward. If it happened in grassroots and playing cricket, it would be a similar thing, we would go through a tribunal process, there’d be an investigation. And likewise, if they were found to have made racist remarks or comments, there would be some sort of sanction, whether that be a ban, a fine or something like that. It’s something we are taking very seriously.”
Napper explains why they want to tap the rapidly increasing South Asian population in Australia, and when they came up with the plan.
“Over the last 10 years, there is a high level of migration. Within cricket, we’ve been seeing more and more South Asian heritage or ancestry or even people who were born in South Asia coming to our games, following cricket, and being part of the Australian cricket family. So for us, it’s really about making sure that they feel included in everything we do.
“When COVID hit really, we were redesigning our new strategic plan to better engage with the multicultural and South Asian audience within Australia to really make them feel part of the sport. And so that was where the Multicultural Action Plan came from,” he says.
Cricket Australia has also tapped into the sub-continent students studying in universities across Australia.
“We know the student population in Australia is massive, particularly in Melbourne. We have reached out to them, and you’ve seen the impact that had in the recent Pakistan game, the ODI that we had over at the MCG. That crowd was so young, so vibrant, making so much noise, a huge amount of that comes down to the work we’ve done in contacting universities.
“We’ve got a WhatsApp group or a mailing list of 40,000 students now from a South Asian background. So yeah, spot on. It’s a key audience for us and someone who we want to continue connecting with, not just for international cricket, because obviously, you know, Pakistan or India might come once every few years. But we want to make sure that you’re also coming to the Big Bash and being part of Australian cricket. We want to make sure that they can enjoy cricket regardless of the year,” says Napper.
There is also the very important aspect of educating immigrants about Australian culture.
“And it’s a two-way thing. We actually are trying to do that in all forms to get right. So we know that if you’re attending games, it’s about understanding that, you know, Australian fans will typically visit the game with their friends, have fun, drink alcohol, and celebrate. And it’s much more of that more laid-back affair where you see it in the sun, you watch the game, and there’s that constant buzz.

“Then you have the Indian fans coming in who want to bring instruments, they want to shout, they want to make noise, they want to have that festival-like atmosphere. And it’s making sure both of those things can coexist. And then similarly, when you’re talking about grassroots cricket, or you’re talking about watching cricket, it’s about making sure those cultures can all come together and enjoy it in a way that suits them.”
You want to be the smartest in the room.
You want access to our award-winning journalism.
You don’t want to be misled and misinformed.
Pratyush Raj is a sports journalist with The Indian Express Group and specializes in breaking news stories and conducting in-depth investigative reports for the paper. His passion extends to crafting engaging content for the newspaper's website. Pratyush takes a keen interest in writing on cricket and hockey. He started his career with the financial daily Business Standard but soon followed his true calling as Times of India's sports reporter for Punjab in Chandigarh, a job that required extensive travel to states such as Haryana, Himachal Pradesh and Jammu & Kashmir. He has also contributed to the sports coverage of India Today Group. Pratyush's love for sports blossomed during his upbringing in flood-prone Saharsa, a district in North Bihar, where 'Cricket Samrat' was his cherished companion.  … Read More

This No Is Already Registered.
Thanks For Registered Mobile No.

source