India's next jersey sponsor: Apollo Tyres set to replace Dream11 after winning BCCI's bidding process – sportingnews.com

Devansh Poddar
(getty)
After more than a month without a sponsor, Team India has finally locked in their jersey sponsor as Apollo Tyres have been officially announced as the new sponsor of the Indian Cricket Team.
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The new deal with Apollo Tyres will run until 2027 and will be applicable for both the Men’s and the Women’s side.
Team India had to discontinue their ongoing deal with Dream11 after the Indian government imposed a ban on real-money gaming apps.
Apollo Tyres has now been signed for a whopping sum of Rs 4.5 crore per match, outstripping the Dream11’s Rs. 4 crore. 
Team India, currently playing in the Asia Cup 2025, will now sport Apollo Tyres on their jerseys.
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The deal which is set to run until 2027 will cover the T20 World Cup next year, which will be followed by a 50-over World Cup in 2027.
Being on the Indian Team’s jersey is probably the biggest marketing opportunity that any brand can get. Apollo Tyres’ move will now provide them with massive visibility which can bring in a significant boost to the brand’s sales and revenue.
As per the latest reports by Times of India, Canva and Jk Tyres were the other two bidders who came to the table to secure the rights.
However, with a maximum bid of 4.5 crore per match, it was Apollo Tyres that finally secured the rights to be on the Indian Jersey.
India’s next assignment is against the West Indies, where they will feature in a 2-match Test series at home.
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Devansh Poddar is a content producer for The Sporting News’ India edition.

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