NBC Sports and Rockefeller Center to host “30 Rocks” activation in celebration of the NBA’S Return – NBA

30 Rocks at 30 Rock to Feature Custom LED Basketball Half-Court, 30 Individual Team-Inspired Basketball Artwork, Photo-Ops, and Appearances by NBCUniversal Personalities and NBA Legends
Official release

STAMFORD, Conn. – Oct. 13, 2025 – NBC Sports, in partnership with Rockefeller Center, will take over 30 Rockefeller Plaza with the launch of 30 Rocks, a live activation Thursday, Oct. 16, through Tuesday, Oct. 21, ahead of the NBA’s return to NBC and debut on Peacock that night. The show-stopping stunt will feature a custom LED basketball half-court, 30 NBA team-inspired basketball — or “rock” — artwork, photo opportunities, and appearances by NBCUniversal personalities Maria Taylor, Michael Bublé, Tom Llamas, Dylan Dreyer, Sam Brock and Carl Radke, and NBA legends John Starks, Ron Harper, Jason Richardson, and Joakim Noah.
Each day leading up to the American Express NBA Tip-Off on Oct. 21on NBC and Peacock, 30 Rocks will provide fans visiting Rockefeller Center and Top of the Rock observation deck with the opportunity to celebrate their fandom through immersive art, meet-and-greets, 3-point competitions, youth clinics, and many more fan-facing programming opportunities.
NBC Sports is partnering with 30 local artists representing each of the 30 NBA teams to design individual rock installations. The artists’ creations, designed in collaboration with each NBA team, are a one-of-a-kind basketball-themed rock that embody the identity of their team’s city and culture, and that feel authentic to their local community. After the closing of 30 Rocks and the tip-off of the NBA season, each of the 30 rocks will return to its team’s city to have a homecoming and continue driving fan engagement, impact, and excitement for their team.
Click here for an image of all 30 rocks and here for a list of the 30 artists.
“30 Rocks is a unique opportunity to unite fans of all 30 NBA teams in New York City to celebrate the season tip-off and the league’s triumphant return to NBC and debut on Peacock,” said Lyndsay Signor, Senior Vice President, Sports Marketing, Universal Television Entertainment Group. “The six-day event held at the iconic 30 Rockefeller Plaza will welcome marquee celebrities and NBCU personalities, NBA players and many of the 30 gifted artists who created the rocks at one of the premier tourist destinations in America.”
“Rockefeller Center has always been a place where community comes together, and we’re thrilled to welcome the NBA’s incredible sports legends and fans to our campus, also home to NBC and Peacock,” said EB Kelly, Head of Rockefeller Center and Senior Managing Director of Tishman Speyer. “This activation is a powerful showcase of NBC Sports’ commitment to creating exceptional experiences both digitally and in person. We’re proud to celebrate this partnership and the energy it brings to Rockefeller Center.”
“As we tip off a new era of the NBA on NBC and Peacock, 30 Rocks will celebrate the league’s culture, teams and fans who make it all possible,” said NBA Senior Vice President, Global Fan Marketing Jenny Whitlock. “We look forward to working with NBC Sports to capture the spirit of the upcoming season through this immersive, multi-day fan experience.”
Each day of 30 Rocks will have a different theme. Some highlights of the programming include:
Press availability will take place on the opening day of 30 Rocks, on Thursday, Oct. 16 beginning at 8 a.m. ET. Further details will be released at a later date. Photo opportunities at Top of the Rock observation deck will be available throughout the week.
NBC has unveiled its broadcaster teams for the first 2 weeks of NBA games on NBC and Peacock.
Here's how to watch NBA games on ABC/ESPN, NBC/Peacock, and Amazon Prime.
Check out every NBA game on NBC and Peacock in 2025-26.
The 2025-26 NBA Schedule Release presented by Ticketmaster concludes with the fourth annual Rivals Week and three Global Games.
NBC has unveiled its broadcaster teams for the first 2 weeks of NBA games on NBC and Peacock.
Here's how to watch NBA games on ABC/ESPN, NBC/Peacock, and Amazon Prime.
Check out every NBA game on NBC and Peacock in 2025-26.
The 2025-26 NBA Schedule Release presented by Ticketmaster concludes with the fourth annual Rivals Week and three Global Games.
Which underdog candidates could emerge in the 2025-26 NBA MVP chase? Who is primed for an epic comeback in the months ahead?
NBC has unveiled its broadcaster teams for the first 2 weeks of NBA games on NBC and Peacock.
The series chronicling Oklahoma City’s’ 2025 championship season will premiere on NBA TV and on the NBA App on October 15.
Victor Wembanyama only needs 24 minutes for an epic statline, Flagg and AD power Mavs, and one week from Opening Night.
Lakers star Luka Dončić to make preseason debut when L.A. visits Phoenix on Tuesday at 10 p.m. ET on League Pass.
The Nuggets, Warriors, Rockets, Blazers and Spurs will clash in West Group C.

source