The enhanced platinum partnership represents a significant milestone in the pursuit of equality, investment, and community connection within Australian sport.
Cricket Australia (CA) and NRMA Insurance have announced a major expansion of their long-term partnership, extending across both men’s and women’s international cricket. The enhanced platinum partnership represents a significant milestone in the pursuit of equality, investment, and community connection within Australian sport.
Under the renewed agreement, NRMA Insurance will continue as the official naming rights partner for all men’s Test series in Australia for the next six seasons. In addition, the brand will assume naming rights for the Women’s International Series, covering Women’s Test matches, One-Day Internationals, and T20 Internationals, for the next seven seasons, including the upcoming 2025 summer.
The insurer also retains its role as official insurance partner for both the Australian men’s and women’s national teams. The expanded deal builds on a relationship that began in 2022, reflecting NRMA Insurance’s deepening commitment to Australian cricket at every level, from grassroots to the elite. It also coincides with what Cricket Australia has billed as “one of the biggest summers in the game’s history,” featuring the highly anticipated Men’s Ashes Test in Perth.
Commenting on the occasion, Cricket Australia CEO Todd Greenberg said, “We’re thrilled our partnership with NRMA Insurance is expanding – with the brand’s continued support for the Men’s competition and now also helping to elevate the profile of our women’s team and their campaign for international success.
“Leveraging a shared, long-standing commitment to community and connection, this partnership will continue to deliver meaningful, purpose-led initiatives to benefit cricket at every level, from grassroots clubs to the national stage.”
NRMA Insurance CEO Julie Batch added, “As NRMA Insurance continues to grow nationally, our ongoing partnership with Cricket Australia, in what is set to be one of the most anticipated seasons ever for the Aussies, provides an unmatched platform to build deeper connections and exposure for our brand, with a captivated and highly engaged audience of existing and potential new customers.
“In our centenary year, we’re building on our heritage of protecting what matters – using our partnership to help the game so many of us love continue to thrive in the future.
“From championing the growth of the women’s competition, stadium activations that elevate the spectator experience, or supporting local community clubs to provide greater flexibility in how they play and connect with the sport, we’re helping cricket endure as the heartbeat of Australian culture and communities across the country.”
Beyond elite cricket, the partnership will continue to fund the NRMA Insurance Community Cricket Club Grants Program, which provides essential resources to local clubs to boost participation, inclusivity, and accessibility.
As part of its integrated approach, NRMA Insurance branding will feature across Cricket Australia’s broadcast, digital, and in-stadium platforms, alongside national fan engagement programs and the upcoming NRMA Insurance Ashes Trophy Tour, a flagship activation ahead of the 2025–26 season.
NRMA Insurance joins a strong roster of Cricket Australia partners, including Westpac, Toyota, HCLTech, Microsoft, Southern Cross Austero, all contributing to the sport’s commercial and cultural ecosystem.
By broadening its investment into the women’s game, NRMA Insurance strengthens the growing corporate movement toward unified sponsorship models in Australian sport, positioning Cricket Australia as a global leader in fostering inclusive, long-term partnerships that support both professional excellence and community participation.
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