Super Bowl commercials 2025: Watch big game's best ads, Budweiser Clydesdales return – USA TODAY

For some fans, Super Bowl commercials are as big a part of the experience than the game itself.
This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game. Through the years, the high-profile opportunity in America’s biggest sporting event has produced some of the most memorable commercials in American history.
Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial.
Take a look back at some of the commercials from Sunday’s Super Bowl 59:
AD METER 2025: Sign up to rate all the commercials from the big game!
The NFL’s grand finale arrives back on the doorstep of New Orleans and the Superdome. With that, a lineup of mini blockbusters will look to grab the attention of a massive audience that topped 123 million in 2024 (re: The Taylor Swift Bowl) and become the latest marketing maestro among the competitive and creative crowd.
Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter!
We’re kicking off the 37th edition of the commercial ratings that have been the benchmark for gauging consumers’ opinions about the game’s most prominent ads since 1989. And we’re excited you’re here to lend a viewpoint about the Super Bowl 59 national block of commercials.
– Rick Suter
Super Bowl 59 kicks off at 6:30 p.m. ET, with all the entries in USA TODAY Ad Meter playing during the game.
The cost of Super Bowl commercials continues to rise, a year after the big game set viewership records yet again.
In the weeks leading up to the game, the cost of a 30-second advertisement was up to about $8 million, the most expensive Super Bowl commercials in history.
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