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The Pakistan Cricket Board (PCB) has announced that Tower Sports has been awarded the live-streaming rights for all international cricket matches hosted at home, following a thorough and transparent tender process.
“In the next 12 months, we have an exciting roster of bilateral series and a tri-nation tournament lined up for fans to relish,” PCB officials confirmed.
Duraid Qureshi, the CEO of HUM Network, which operates Tower Sports, expressed his enthusiasm: “This achievement highlights our commitment to empowering the youth and cultivating a vibrant sporting future for Pakistan. By providing exclusive coverage of Pakistan’s cricketing feats on digital platforms, we aim to revolutionize fan engagement, granting unmatched access to the sport they love. This initiative not only embodies the essence of cricket but also acts as a unifying force, igniting national pride and collective enthusiasm among supporters.”
“We believe in maximizing our platforms to elevate the love for cricket, a vital aspect of our national identity. Our goal is to create opportunities for the younger generation to connect, celebrate, and flourish in their passion for the game,” concluded Qureshi.
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